AI Shelf Index · 2026 holiday shopping season
Health & Her AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#14
Supplements · UK
Shelf-share
0.9%
of UK answers
Sentiment
83%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
Health & Her
0.9%
The shoppers Health & Her wins
The same answers, sliced by the shopper the question implies — where Health & Her ranks best.
Where Health & Her wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#8
3.0%
Validation
#17
0.6%
Purchase
—
not surfaced
Where the engines differ
What AI says about Health & Her
Observed from the answers themselves — not a score.
Sentiment
83% positive · 17% negative
Price framing
framed mid
100% mid
“The timing of stopping tirzepatide matters more than whether you choose Pregnacare versus Health & Her versus MyOva.”
ChatGPT
“Health & Her Menopause Support What's inside:** Vitamins B6, D, magnesium, and active botanicals (like sage and red clover).”
Google AI Mode
“| | Menopause-specific blends | Multiple symptoms | Check actual doses of ingredients | Menopace, Health & Her, A.Vogel | Convenient, but often poor value compared with buying the nutrients you actually need.”
ChatGPT
“Health & Her +1 To help narrow down what might work best for you, could you share: Are your joint pains widespread or focused in specific joints (like hands, knees, or hips)?”
Google AI Mode
Products AI names
The specific Health & Her items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Health & Her.
How to read this
Bar is how often that brand is recommended in the same answer as Health & Her, relative to the rest.
Slingso Managed Outcomes
How would Health & Her grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Health & Her.