AI Shelf Index · 2026 holiday shopping season
Wellgard AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#20
Supplements · UK
Shelf-share
0.5%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
The shoppers Wellgard wins
The same answers, sliced by the shopper the question implies — where Wellgard ranks best.
Where Wellgard wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#13
1.3%
Purchase
—
not surfaced
Where the engines differ
What AI says about Wellgard
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
“Wellgard Magnesium:** Often recommended for evening use because it supports normal muscle function and relaxes the nervous system.”
Google AI Mode
“Wellgard If you'd like to narrow this down, let me know: What is your current daily protein target** or typical intake on Mounjaro?”
Google AI Mode
Products AI names
The specific Wellgard items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Wellgard.
How to read this
Bar is how often that brand is recommended in the same answer as Wellgard, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Wellgard.