AI Shelf Index · 2026 holiday shopping season
Napiers The Herbalists AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#10
Supplements · UK
Shelf-share
1.2%
of UK answers
Sentiment
75%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
The shoppers Napiers The Herbalists wins
The same answers, sliced by the shopper the question implies — where Napiers The Herbalists ranks best.
Where Napiers The Herbalists wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#3
1.9%
Comparison
—
not surfaced
Validation
#31
0.3%
Purchase
#19
0.8%
Where the engines differ
What AI says about Napiers The Herbalists
Observed from the answers themselves — not a score.
Sentiment
75% positive · no negative mentions
“Napiers The Herbalists +2 * Magnesium: Often called "nature's tranquiliser," magnesium helps regulate the nervous system, relax tense muscles, and support deeper sleep.”
Google AI Mode
“Napiers The Herbalists +1 Vitamin D: Essential for bone and immune health, which is vital post-menopause as oestrogen levels drop.”
Google AI Mode
“Napiers The Herbalists Creatine: No longer just for bodybuilders!”
Google AI Mode
“Napiers The Herbalists +1 What to Keep in Mind Food first: Try to support your joints (omega-3 fatty acids from oily fish), brain function, and sleep hygiene alongside any pharmacy purchases.”
Google AI Mode
Shelved alongside
Brands the engines recommend in the same answers as Napiers The Herbalists.
How to read this
Bar is how often that brand is recommended in the same answer as Napiers The Herbalists, relative to the rest.
Napiers The Herbalists on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Napiers The Herbalists.