AI Shelf Index · 2026 holiday shopping season
Plum AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#36
Toys · AU
Shelf-share
0.5%
of AU answers
Sentiment
83%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
Plum
0.5%
The shoppers Plum wins
The same answers, sliced by the shopper the question implies — where Plum ranks best.
Where Plum wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#14
2.0%
Research
—
not surfaced
Comparison
#33
0.3%
Validation
#65
0.3%
Purchase
#147
0.0%
Where the engines differ
What AI says about Plum
Observed from the answers themselves — not a score.
Sentiment
83% positive · no negative mentions
Price framing
framed mid
14% budget, 71% mid, 14% premium
“Best simple water-play toy: Plum Tidal Tipper — tipping, filling and pouring gives you much more play value than a flashing/noisy toy.”
ChatGPT
“[Plum 6ft Junior Trampoline]() $249.00 At about $249, the Plum 6ft Junior is a much more sensible family gift than spending $400–800 on a single bike.”
ChatGPT
“Want to spend around $500–600: Lifespan HyperJump3 or Plum SpringZero.”
ChatGPT
“Another substantially cheaper option is the Plum 7ft Junior Jumper at about $339, while the Jumpflex FLEX is around $649.”
ChatGPT
Products AI names
The specific Plum items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Plum.
How to read this
Bar is how often that brand is recommended in the same answer as Plum, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Plum.