AI Shelf Index · 2026 holiday shopping season
4M AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#58
Toys · AU
Shelf-share
0.3%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
4M
0.3%
The shoppers 4M wins
The same answers, sliced by the shopper the question implies — where 4M ranks best.
Where 4M wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#14
1.2%
Comparison
#57
0.1%
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about 4M
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“The 4M Crystal Growing Experimental Kit or a gemstone/fossil excavation dig kit lets them grow brilliant display pieces or unearth hidden treasures.”
Google AI Mode
“Science & Discovery Kits:** Crystal-growing kits (like _4M Crystal Growing)_ or introductory coding and robotics kits (like _Johnco_ ) make hands-on learning genuinely exciting.”
Google AI Mode
“4M Crystal Growing Experimental Kit :** A brilliant STEAM-focused science kit that lets them grow and display their own sparkling custom crystals.”
Google AI Mode
“The 4M Crystal Growing Kit is listed by an Australian retailer, with the kit's age recommendation and included materials worth checking before purchase.”
ChatGPT
Products AI names
The specific 4M items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as 4M.
How to read this
Bar is how often that brand is recommended in the same answer as 4M, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with 4M.