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AI Shelf Index · 2026 holiday shopping season

Globber AI shopping shelf share

🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026

Standing

#19

Toys · AU

#23 #19

Shelf-share

0.8%

of AU answers

0.9% 0.8%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

1 LEGO
17.1%
2 Connetix Tiles
5.3%
3 Magna-Tiles
4.6%
4 Step2
4.3%
5 Springfree Trampoline
3.5%
6 Vuly
3.2%
⋯
19 Globber
0.8%

The shoppers Globber wins

The same answers, sliced by the shopper the question implies — where Globber ranks best.

The Backyard Montessori Parent
#6
The New Shopper
#144

Where Globber wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#59

0.3%

Research

#5

3.4%

Comparison

—

not surfaced

Validation

#107

0.1%

Purchase

#100

0.1%

Where the engines differ

ChatGPT
0.7%
Google AI Mode
0.9%

What AI says about Globber

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed mid

40% budget, 60% mid

“BIG W Scooters** (Micro Scooters, Globber): Big ticket outdoor items see sharp price cuts late November.”

Google AI Mode

“Globber Master Lights / Primo Foldable Why it’s great: Globber is a stellar, budget-friendlier alternative that doesn't skimp on quality .”

Google AI Mode

“Scooters (Micro Scooters / Globber) \- Check Myer and specialized sports/toy online retailers.”

Google AI Mode

“(Mum AU) Best value: Globber Primo Plus Lights — currently $129 AUD direct, suitable 3–9, adjustable and supports up to 50kg.”

ChatGPT

Products AI names

The specific Globber items the engines put in front of AU shoppers.

  • Primo 0.1%
  • 3-wheel scooter with steering lock 0.1%
  • Flow Rider 2 Wheel 0.1%
  • Master Lights 0.1%
  • Primo Foldable Lights 0.1%
  • Primo Plus Lights 0.1%
  • Scooters 0.0%
  • 3-in-1 Transformable Scooter/Ride-Ons 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Globber.

Micro

Step2

Little Tikes

Connetix Tiles

Tonies

Magna-Tiles

Micro Scooters

Yoto

How to read this

Bar is how often that brand is recommended in the same answer as Globber, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Globber.