AI Shelf Index · 2026 holiday shopping season
Funko AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#29
Toys · US
Shelf-share
0.4%
of US answers
Sentiment
58%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
Funko
0.4%
The shoppers Funko wins
The same answers, sliced by the shopper the question implies — where Funko ranks best.
Where Funko wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#18
0.8%
Research
#79
0.0%
Comparison
—
not surfaced
Validation
#69
0.1%
Purchase
#14
1.4%
Where the engines differ
What AI says about Funko
Observed from the answers themselves — not a score.
Sentiment
58% positive · no negative mentions
Price framing
framed budget
100% budget
“Amazon: Good for tracking price volatility on blind boxes and Funko lines, but watch out for third-party counterfeiters** .”
Google AI Mode
“Funko Pop — but be picky - Best for: inexpensive licensed characters and convention exclusives.”
ChatGPT
“Star Wars 4-Pack](https://www.gamestop.com/collectibles/funko/pop/products/funko-bitty-pop-star-wars-vinyl-figure-set-4-pack-darth-vader-lando-calrissian-luke-skywalker-mystery-pop/408950.html?utm_source=chatgpt.com) ...”
ChatGPT
“(GamesRadar+) - Funko: Look for 30–50%+ discounts on common releases rather than paying MSRP for something that has plentiful supply.”
ChatGPT
Products AI names
The specific Funko items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Funko.
How to read this
Bar is how often that brand is recommended in the same answer as Funko, relative to the rest.
Funko on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Funko.