AI Shelf Index · 2026 holiday shopping season
Bondi Born AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#19
Fitness & Outdoor · AU
Shelf-share
1.1%
of AU answers
Sentiment
88%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
Bondi Born
1.1%
The shoppers Bondi Born wins
The same answers, sliced by the shopper the question implies — where Bondi Born ranks best.
Where Bondi Born wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#20
1.4%
Research
#52
0.2%
Comparison
#13
2.3%
Validation
#54
0.5%
Purchase
—
not surfaced
Where the engines differ
What AI says about Bondi Born
Observed from the answers themselves — not a score.
Sentiment
88% positive · no negative mentions
Price framing
framed premium
100% premium
“Bondi Born Aesthetic & Vibe: Minimalist, ultra-sleek, and high-fashion luxury.”
Google AI Mode
“Current Australian fashion coverage consistently puts names like Seafolly, Monday Swimwear, Matteau, Fella, Peony and Bondi Born in the conversation.”
ChatGPT
“Bondi Born — best middle ground Bondi Born is worth watching if you want something between Matteau minimalism and Seafolly practicality.”
ChatGPT
“Bondi Born — polished all-rounder And I'd put Seafolly into the shortlist if support, cup fit or practical beach use matters more than having the most fashion-forward look.”
ChatGPT
Products AI names
The specific Bondi Born items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Bondi Born.
How to read this
Bar is how often that brand is recommended in the same answer as Bondi Born, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Bondi Born.