AI Shelf Index · 2026 holiday shopping season
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#54
Fitness & Outdoor · AU
Shelf-share
0.4%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
The same answers, sliced by the shopper the question implies — where Monday Swimwear ranks best.
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#17
2.0%
Validation
#101
0.1%
Purchase
—
not surfaced
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
100% premium
“Current Australian fashion coverage consistently puts names like Seafolly, Monday Swimwear, Matteau, Fella, Peony and Bondi Born in the conversation.”
ChatGPT
“Monday Swimwear — best for fit experimentation This is the one I'd investigate if you're not completely sure which bikini cut suits you.”
ChatGPT
“Monday Swimwear — best for finding your ideal fit 4.”
ChatGPT
“Monday Swimwear — best match Why: It sits between active and sexy.”
ChatGPT
Brands the engines recommend in the same answers as Monday Swimwear.
Bar is how often that brand is recommended in the same answer as Monday Swimwear, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Monday Swimwear.