AI Shelf Index · 2026 holiday shopping season
Peony AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#130
Fitness & Outdoor · AU
Shelf-share
0.1%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
Peony
0.1%
The shoppers Peony wins
The same answers, sliced by the shopper the question implies — where Peony ranks best.
Where Peony wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#44
0.4%
Validation
#31
0.9%
Purchase
—
not surfaced
Where the engines differ
What AI says about Peony
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
100% premium
“(Reddit) Vibe: sophisticated, flattering, more "proper swimwear." Watch: less fashion-editorial than Bydee/Peony.”
ChatGPT
“Peony — one to investigate if you care heavily about aesthetic + premium feel.”
ChatGPT
“Current Australian fashion coverage consistently puts names like Seafolly, Monday Swimwear, Matteau, Fella, Peony and Bondi Born in the conversation.”
ChatGPT
“Peony — best if you want feminine rather than sporty Peony sits more on the romantic/feminine side: interesting straps, flattering shapes, prints and softer details, while still feeling premium.”
ChatGPT
Shelved alongside
Brands the engines recommend in the same answers as Peony.
How to read this
Bar is how often that brand is recommended in the same answer as Peony, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Peony.