AI Shelf Index · 2026 holiday shopping season
Purito AI shopping shelf share
🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026
Standing
#32
Skincare · UK
Shelf-share
0.3%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
12.9%
CeraVe
10.2%
COSRX
4.3%
Avène
4.1%
The Ordinary
3.5%
Beauty of Joseon
3.4%
Purito
0.3%
The shoppers Purito wins
The same answers, sliced by the shopper the question implies — where Purito ranks best.
Where Purito wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#26
0.6%
Research
#30
0.1%
Comparison
#18
0.7%
Validation
—
not surfaced
Purchase
#38
0.4%
Where the engines differ
What AI says about Purito
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“Current UK guides consistently highlight COSRX, Beauty of Joseon, SKIN1004, Purito, ANUA and Medicube.”
ChatGPT
“Purito — gentle everyday products 5.”
ChatGPT
“Purito (Purito Seoul)** : Absolute gold standard for sensitive skin on a budget.”
Google AI Mode
“🥉 Purito — best budget gentle/barrier brand Purito is a great choice if you've discovered that your acne gets worse when you throw too many actives at it.”
ChatGPT
Products AI names
The specific Purito items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Purito.
How to read this
Bar is how often that brand is recommended in the same answer as Purito, relative to the rest.
Purito on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Purito.