AI Shelf Index · 2026 holiday shopping season
Progressive AI shopping shelf share
💊 Supplements · 🇨🇦 CA · updated 12 Oct 2026
Standing
#50
Supplements · CA
Shelf-share
0.3%
of CA answers
Sentiment
85%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Canadian Protein
9.1%
Jamieson
7.5%
Allmax Nutrition
4.2%
Webber Naturals
3.6%
Organika
3.5%
CanPrev
3.1%
Progressive
0.3%
The shoppers Progressive wins
The same answers, sliced by the shopper the question implies — where Progressive ranks best.
Where Progressive wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#49
0.3%
Research
—
not surfaced
Comparison
#10
2.0%
Validation
#25
1.0%
Purchase
#29
0.4%
Where the engines differ
What AI says about Progressive
Observed from the answers themselves — not a score.
Sentiment
85% positive · no negative mentions
Price framing
framed mid
13% budget, 50% mid, 38% premium
“Progressive VegeGreens — my first pick [Progressive VegeGreens]() $57.99 This is probably where I'd start.”
ChatGPT
“My ranking specifically for you 🥇 Progressive VegeGreens — best balance of breadth, Canadian availability and practicality.”
ChatGPT
“If by “top Canadian supplement brands” you mean Canadian-owned brands with broad availability and established reputations, a useful comparison is CanPrev, Webber Naturals, Natural Factors, AOR, Progressive, and Sisu.”
ChatGPT
“Multivitamin/whole-food approach: Progressive.”
ChatGPT
Products AI names
The specific Progressive items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Progressive.
How to read this
Bar is how often that brand is recommended in the same answer as Progressive, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Progressive.