AI Shelf Index · 2026 holiday shopping season
Now Foods AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#34
Supplements · UK
Shelf-share
0.3%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
Now Foods
0.3%
The shoppers Now Foods wins
The same answers, sliced by the shopper the question implies — where Now Foods ranks best.
Where Now Foods wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#14
0.9%
Purchase
—
not surfaced
Where the engines differ
What AI says about Now Foods
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
Products AI names
The specific Now Foods items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Now Foods.
How to read this
Bar is how often that brand is recommended in the same answer as Now Foods, relative to the rest.
Now Foods on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Now Foods.