Live: The 2026 Holiday Shopping AI Shelf Index — which brands AI actually recommends. See the shelf

AI Shelf Index · 2026 holiday shopping season

Now Foods AI shopping shelf share

💊 Supplements · 🇨🇦 CA · updated 12 Oct 2026

Standing

#49

Supplements · CA

#33 outside top 40

Shelf-share

0.3%

of CA answers

0.1% 0.3%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the supplements shelf

Canadian Protein

9.1%

Jamieson

7.5%

Allmax Nutrition

4.2%

Webber Naturals

3.6%

Organika

3.5%

CanPrev

3.1%

⋯

Now Foods

0.3%

The shoppers Now Foods wins

The same answers, sliced by the shopper the question implies — where Now Foods ranks best.

The Healthy Ager

#17

The New Shopper

#59

Where Now Foods wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#64

0.1%

Research

—

not surfaced

Comparison

#49

0.2%

Validation

#33

0.6%

Purchase

—

not surfaced

Where the engines differ

ChatGPT

0.2%

Google AI Mode

0.2%

What AI says about Now Foods

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed budget

67% budget, 33% mid

“Herba / Now Foods Canada : Highly rated on local threads for general health, vitamins (like Vitamin D3 + K2), and transparent third-party testing.”
Google AI Mode

“Wellness Pharmacy | Surrey +1 Now Foods:** Frequently recommended across Reddit for budget-friendly, clean, and reliable dosing.”
Google AI Mode

“Many Canadian pharmacies carry a selection of Now Foods products in their natural health aisles.”
Google AI Mode

Products AI names

The specific Now Foods items the engines put in front of CA shoppers.

Creatine monohydrate 0.0%
D3 1000 IU 0.0%
Pure Monohydrate Powder 0.0%
Vitamin D3 + K2 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Now Foods.

Nordic Naturals

Swiss Naturals

Pure Encapsulations

Thorne

How to read this

Bar is how often that brand is recommended in the same answer as Now Foods, relative to the rest.

Now Foods on other shelves

🇺🇸 US Supplements · #9 🇬🇧 UK Supplements · #34 All markets →

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Now Foods.