Live: The 2026 Holiday Shopping AI Shelf Index. See the shelf

AI Shelf Index · 2026 holiday shopping season

Nature Made AI shopping shelf share

💊 Supplements · 🇺🇸 US · updated 12 Oct 2026

Standing

#5

Supplements · US

#8 #5

Shelf-share

2.8%

of US answers

1.2% 2.8%

Sentiment

90%

positive

No week-to-week change larger than the variation between readings.

Who's on the supplements shelf

1 Optimum Nutrition
8.3%
2 Thorne
6.4%
3 Nutricost
4.8%
4 Ritual
3.0%
5 Nature Made
2.8%
6 Transparent Labs
2.7%

The shoppers Nature Made wins

The same answers, sliced by the shopper the question implies — where Nature Made ranks best.

The Wellness Optimizer
#2
The New Shopper
#6
The Healthy Ager
#6
The Gym Starter
#29

Where Nature Made wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#14

1.0%

Research

#9

1.6%

Comparison

#4

5.6%

Validation

—

not surfaced

Purchase

#13

1.9%

Where the engines differ

ChatGPT
2.0%
Google AI Mode
2.0%

What AI says about Nature Made

Observed from the answers themselves — not a score.

Sentiment

90% positive · no negative mentions

Price framing

framed budget

100% budget

“Nature Made Here is the breakdown of what is actually worth your hard-earned money, how they fit your specific phase of life, and how to play the upcoming Black Friday sales without getting sucked into marketing hype.”

Google AI Mode

“Nature Made Protein Powder: DEFINITELY WORTH IT _Why:_ Protecting muscle mass while on a GLP-1 requires hitting high protein targets ( 0 .”

Google AI Mode

“Nature Made +1 Avoid subscription traps:** Companies love Black Friday "subscribe-and-save" hooks that lock you into recurring charges at full price later.”

Google AI Mode

“Recent dietitian reviews consistently highlight Thorne, Nature Made, Ritual, and MegaFood, though different reviewers favor different formulations.”

ChatGPT

Products AI names

The specific Nature Made items the engines put in front of US shoppers.

  • Multi for Him 0.4%
  • Prenatal Multi + DHA 0.3%
  • High Absorption Magnesium Glycinate 200 mg 0.3%
  • Multivitamin for Him 0.2%
  • Vitamin D3 1,000 IU 0.1%
  • High Absorption Magnesium Citrate 250 mg 0.1%
  • Prenatal + DHA 0.0%
  • Prenatal with Folic Acid + DHA 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Nature Made.

Ritual

Thorne

Optimum Nutrition

MegaFood

Needed

One A Day

Now Foods

Vital Proteins

How to read this

Bar is how often that brand is recommended in the same answer as Nature Made, relative to the rest.

Nature Made on other shelves

🇨🇦 CA Supplements · #30 All markets →

Slingso Managed Outcomes

How would Nature Made grow its revenue from the AI Shopping Channel?

Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →

Prefer email? Send a note.

Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Nature Made.