AI Shelf Index · 2026 holiday shopping season
Klean Athlete AI shopping shelf share
💊 Supplements · 🇺🇸 US · updated 12 Oct 2026
Standing
#17
Supplements · US
Shelf-share
0.7%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Optimum Nutrition
8.3%
Thorne
6.4%
Nutricost
4.8%
Ritual
3.0%
Nature Made
2.8%
Transparent Labs
2.7%
Klean Athlete
0.7%
The shoppers Klean Athlete wins
The same answers, sliced by the shopper the question implies — where Klean Athlete ranks best.
Where Klean Athlete wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#13
1.0%
Research
#21
0.3%
Comparison
#10
2.0%
Validation
—
not surfaced
Purchase
#31
0.4%
Where the engines differ
What AI says about Klean Athlete
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
50% budget, 50% premium
“(Klean Athlete) Thorne lists its creatine at $44 for 90 servings and $84 for 180 servings, both NSF Certified for Sport.”
ChatGPT
“Klean Athlete Klean Creatine — 5 g, NSF Certified for Sport 3.”
ChatGPT
“Klean Athlete Klean Creatine Form: Unflavored powder Dose: 5 g pure creatine monohydrate The Evidence/Why it fits:** Another rigorously tested, NSF Certified for Sport option designed with clinical purity in mind.”
Google AI Mode
“Klean Athlete Klean Creatine _Why it fits:_ Designed cleanly with a single-ingredient formula of pure creatine monohydrate and certified by NSF Certified for Sport , making it a reliable, no-nonsense choice.”
Google AI Mode
Products AI names
The specific Klean Athlete items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Klean Athlete.
How to read this
Bar is how often that brand is recommended in the same answer as Klean Athlete, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Klean Athlete.