AI Shelf Index · 2026 holiday shopping season
Nintendo AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#65
Toys · US
Shelf-share
0.2%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
Nintendo
0.2%
The shoppers Nintendo wins
The same answers, sliced by the shopper the question implies — where Nintendo ranks best.
Where Nintendo wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#42
0.4%
Comparison
#78
0.1%
Validation
#12
1.6%
Purchase
#49
0.3%
Where the engines differ
What AI says about Nintendo
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
50% budget, 50% mid
“🥈 Nintendo-related gifts — about $30–$60+ If the family has a Nintendo Switch, games can be excellent.”
ChatGPT
“If you tell me boy/girl (or just interests), your budget per child, and whether they have Nintendo/LEGO/Pokémon already, I can narrow this to a short “buy these 5” list.”
ChatGPT
Products AI names
The specific Nintendo items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Nintendo.
How to read this
Bar is how often that brand is recommended in the same answer as Nintendo, relative to the rest.
Nintendo on other shelves
Slingso Managed Outcomes
How would Nintendo grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Nintendo.