AI Shelf Index · 2026 holiday shopping season
Ninja AI shopping shelf share
🍳 Kitchen · 🇨🇦 CA · updated 12 Oct 2026
Standing
#1
Kitchen · CA
Shelf-share
16.3%
of CA answers
Sentiment
92%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
16.3%
Breville
9.1%
Cosori
7.6%
De'Longhi
4.9%
Chefman
3.4%
Philips
3.3%
The shoppers Ninja wins
The same answers, sliced by the shopper the question implies — where Ninja ranks best.
Where Ninja wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#1
15.9%
Research
#1
10.0%
Comparison
#2
12.1%
Validation
#2
13.5%
Purchase
#1
21.6%
Where the engines differ
What AI says about Ninja
Observed from the answers themselves — not a score.
Sentiment
92% positive · 1% negative
Price framing
framed mid
26% budget, 55% mid, 19% premium
“2025 Canadian Black Friday discounts included up to ~44% off some Ninja models.”
ChatGPT
“My “first apartment” combo: - ☕ De’Longhi Stilosa - 🍗 3–4L air fryer - 🥤 Ninja-style personal blender One more thing: don’t buy a $200 espresso machine and then use random pre-ground coffee.”
ChatGPT
“The Ninja Crispi Pro Glass Air Fryer is an interesting choice because the food cooks in glass rather than a conventional coated basket.”
ChatGPT
“[Ninja Crispi Pro Glass Air Fryer]() $531.74 That's appealing if you're deliberately trying to eliminate nonstick coatings from your kitchen.”
ChatGPT
Products AI names
The specific Ninja items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Ninja.
How to read this
Bar is how often that brand is recommended in the same answer as Ninja, relative to the rest.
Ninja on other shelves
Slingso Managed Outcomes
How would Ninja grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Ninja.