AI Shelf Index · 2026 holiday shopping season

Muscle Republic AI shopping shelf share

🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026

Standing

#72

Fitness & Outdoor · AU

#38 outside top 40

Shelf-share

0.3%

of AU answers

0.3% 0.3%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

1 HOKA
6.2%
2 Asics
5.9%
3 LSKD
4.3%
4 Everfit
3.8%
5 Brooks
3.7%
6 Coleman
3.5%
⋯
72 Muscle Republic
0.3%

The shoppers Muscle Republic wins

The same answers, sliced by the shopper the question implies — where Muscle Republic ranks best.

Where Muscle Republic wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

—

not surfaced

Comparison

—

not surfaced

Validation

#30

0.9%

Purchase

#53

0.4%

Where the engines differ

ChatGPT
0.3%
Google AI Mode
0.2%

What AI says about Muscle Republic

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed premium

50% mid, 50% premium

“The Sleek & Sculpted (Best for Pilates + Low-Medium Impact) Muscle Republic:** Gaining massive traction for a sleek, premium feel that bridges the gap between lifestyle and heavy sweat.”

Google AI Mode

“The Wishlist Strategy: Load up your carts on LSKD, Muscle Nation, Elite Eleven, and Muscle Republic right now.”

Google AI Mode

“The interesting thing is that LSKD, Muscle Republic and Running Bare come up repeatedly for durability/value, while Lorna Jane is more polarising.”

ChatGPT

“Australian Redditors repeatedly describe Muscle Republic as long-lasting, flattering and supportive, with several people saying their MR pieces survived wardrobe culls when other brands didn't.”

ChatGPT

Shelved alongside

Brands the engines recommend in the same answers as Muscle Republic.

How to read this

Bar is how often that brand is recommended in the same answer as Muscle Republic, relative to the rest.

Slingso Managed Outcomes

How would Muscle Republic grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Muscle Republic.