AI Shelf Index · 2026 holiday shopping season
Lorna Jane AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#42
Fitness & Outdoor · AU
Shelf-share
0.5%
of AU answers
Sentiment
65%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
Lorna Jane
0.5%
The shoppers Lorna Jane wins
The same answers, sliced by the shopper the question implies — where Lorna Jane ranks best.
Where Lorna Jane wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#16
1.7%
Research
—
not surfaced
Comparison
#22
1.4%
Validation
#36
0.7%
Purchase
#44
0.5%
Where the engines differ
What AI says about Lorna Jane
Observed from the answers themselves — not a score.
Sentiment
65% positive · no negative mentions
Price framing
framed mid
60% mid, 40% premium
“Australian activewear brands tend to run substantial promotions, and Reddit users specifically mention waiting for Lorna Jane's Black Friday sales.”
ChatGPT
“Lorna Jane — the polished all-rounder Lorna Jane is probably the most obvious choice if you want “I actually work out in this” + polished Australian athleisure aesthetic.”
ChatGPT
“[Nimble In Motion 7/8 Legging]() $89.00 [ALLFENIX CloudCore 7/8 Legging]() $88.00 [LSKD Rep Ultra High-Rise Full Length Legging]() $110.00 [Lorna Jane Lotus 7/8 Leggings]() $75.00 2.”
ChatGPT
“Lorna Jane — buy on sale Lorna Jane remains one of the established Australian activewear brands, with its Lotus tights being a long-running staple.”
ChatGPT
Products AI names
The specific Lorna Jane items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Lorna Jane.
How to read this
Bar is how often that brand is recommended in the same answer as Lorna Jane, relative to the rest.
Slingso Managed Outcomes
How would Lorna Jane grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Lorna Jane.