AI Shelf Index · 2026 holiday shopping season
Athleta AI shopping shelf share
🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026
Standing
#37
Fitness & Outdoor · US
Shelf-share
0.3%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Brooks
9.8%
HOKA
9.4%
Lululemon
8.6%
WalkingPad
8.6%
UREVO
3.9%
Alo Yoga
3.5%
Athleta
0.3%
The shoppers Athleta wins
The same answers, sliced by the shopper the question implies — where Athleta ranks best.
Where Athleta wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#25
0.3%
Comparison
#12
1.9%
Validation
#36
0.4%
Purchase
#28
0.6%
Where the engines differ
What AI says about Athleta
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
61% mid, 39% premium
“Athleta: probably the easiest of these premium brands to buy on sale.”
ChatGPT
“Reddit specifically notes Athleta's frequent sales/stackable discounts.”
ChatGPT
“Last year's Cyber Week saw substantial discounts across lululemon, Vuori, Athleta and Alo, including up to 50% off at several brands.”
ChatGPT
“Wunder Train uses quick-drying Everlux, while Athleta's Salutation has been discounted substantially in recent sales.”
ChatGPT
Products AI names
The specific Athleta items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Athleta.
How to read this
Bar is how often that brand is recommended in the same answer as Athleta, relative to the rest.
Athleta on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Athleta.