AI Shelf Index · 2026 holiday shopping season

Manduka AI shopping shelf share

🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026

Standing

#7

Fitness & Outdoor · US

#6 #7

Shelf-share

3.3%

of US answers

3.6% 3.3%

Sentiment

96%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

1 Brooks
9.8%
2 HOKA
9.4%
3 Lululemon
8.6%
4 WalkingPad
8.6%
5 UREVO
3.9%
6 Alo Yoga
3.5%
⋯
7 Manduka
3.3%

The shoppers Manduka wins

The same answers, sliced by the shopper the question implies — where Manduka ranks best.

Where Manduka wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#5

6.6%

Research

#3

5.0%

Comparison

—

not surfaced

Validation

#9

3.5%

Purchase

—

not surfaced

Where the engines differ

ChatGPT
3.6%
Google AI Mode
2.5%

What AI says about Manduka

Observed from the answers themselves — not a score.

Sentiment

96% positive · no negative mentions

Price framing

framed premium

4% budget, 15% mid, 81% premium

“If you plan to do lots of standing yoga/balance work, I'd step down to the Manduka PRO 6mm instead.”

ChatGPT

“One important distinction: I wouldn't choose the classic Manduka PRO for hot Pilates just because it's famous.”

ChatGPT

“(yogacompare.com)”

ChatGPT

“The New York Times Manduka GRP Adapt 2.0 ( 𝟓 𝐦 𝐦) Fit: 5 m mof dense cushioning—feels incredible under the knees for Pilates and provides a stable, shock-absorbing surface if you do light weighted floor work.”

Google AI Mode

Products AI names

The specific Manduka items the engines put in front of US shoppers.

Shelved alongside

Brands the engines recommend in the same answers as Manduka.

How to read this

Bar is how often that brand is recommended in the same answer as Manduka, relative to the rest.

Slingso Managed Outcomes

How would Manduka grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Manduka.