AI Shelf Index · 2026 holiday shopping season
Vuori AI shopping shelf share
🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026
Standing
#12
Fitness & Outdoor · US
Shelf-share
1.8%
of US answers
Sentiment
91%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Brooks
9.8%
HOKA
9.4%
Lululemon
8.6%
WalkingPad
8.6%
UREVO
3.9%
Alo Yoga
3.5%
Vuori
1.8%
The shoppers Vuori wins
The same answers, sliced by the shopper the question implies — where Vuori ranks best.
Where Vuori wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#13
1.2%
Comparison
#8
2.8%
Validation
#18
1.2%
Purchase
#10
3.1%
Where the engines differ
What AI says about Vuori
Observed from the answers themselves — not a score.
Sentiment
91% positive · no negative mentions
Price framing
framed premium
42% mid, 58% premium
“Vuori: worth considering if you want soft, everyday-looking athleisure rather than a hardcore gym legging.”
ChatGPT
“Last year's Cyber Week saw substantial discounts across lululemon, Vuori, Athleta and Alo, including up to 50% off at several brands.”
ChatGPT
“Vuori's current sale already has pieces such as the AllTheFeels line and Daily Form bra marked down, so you can establish your preferred fit before Thanksgiving.”
ChatGPT
“(Vuori) The Black Friday strategy I'd use - Don't pay full price for Alo. A ~30% sitewide promotion has been a recurring Black Friday pattern.”
ChatGPT
Products AI names
The specific Vuori items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Vuori.
How to read this
Bar is how often that brand is recommended in the same answer as Vuori, relative to the rest.
Vuori on other shelves
Slingso Managed Outcomes
How would Vuori grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Vuori.