AI Shelf Index · 2026 holiday shopping season
Gymshark AI shopping shelf share
🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026
Standing
#27
Fitness & Outdoor · US
Shelf-share
0.5%
of US answers
Sentiment
94%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Brooks
9.8%
HOKA
9.4%
Lululemon
8.6%
WalkingPad
8.6%
UREVO
3.9%
Alo Yoga
3.5%
Gymshark
0.5%
The shoppers Gymshark wins
The same answers, sliced by the shopper the question implies — where Gymshark ranks best.
Where Gymshark wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#21
0.9%
Validation
#48
0.2%
Purchase
#22
0.7%
Where the engines differ
What AI says about Gymshark
Observed from the answers themselves — not a score.
Sentiment
94% positive · no negative mentions
Price framing
framed budget
50% budget, 50% mid
“Gymshark Fit & Aesthetic: Performance-first, physique-enhancing fits.”
Google AI Mode
“Prioritize Alo Yoga & Gymshark for Sitewide Sales: Use Thanksgiving week to buy Alo Yoga and Gymshark, as their percentage-off-sitewide deals offer the highest savings margins.”
Google AI Mode
“Stack Student/App Discounts: Brands like Gymshark allow you to stack student or app-user early access promos on top of holiday reductions.”
Google AI Mode
“Gymshark Would you prefer to focus your Black Friday budget on high-fashion statement sets (like Alo Yoga) or heavy-duty performance gear (like Lululemon/Gymshark)?”
Google AI Mode
Products AI names
The specific Gymshark items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Gymshark.
How to read this
Bar is how often that brand is recommended in the same answer as Gymshark, relative to the rest.
Gymshark on other shelves
Slingso Managed Outcomes
How would Gymshark grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Gymshark.