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AI Shelf Index · 2026 holiday shopping season

Athleta AI shopping shelf share

🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026

Standing

#29

Fitness & Outdoor · CA

#19 #29

Shelf-share

0.9%

of CA answers

1.3% 0.9%

Sentiment

89%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

Lululemon

11.9%

HOKA

5.9%

NordicTrack

4.8%

Asics

4.3%

UREVO

3.5%

Brooks

3.4%

⋯

Athleta

0.9%

The shoppers Athleta wins

The same answers, sliced by the shopper the question implies — where Athleta ranks best.

The Aesthetic Athlete

Where Athleta wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#15

1.7%

Research

#48

0.1%

Comparison

#29

0.7%

Validation

#18

1.6%

Purchase

#25

1.0%

Where the engines differ

ChatGPT

1.5%

Google AI Mode

0.5%

What AI says about Athleta

Observed from the answers themselves — not a score.

Sentiment

89% positive · no negative mentions

Price framing

framed mid

4% budget, 63% mid, 33% premium

“Reddit's Canadian activewear discussions specifically mention Aritzia alongside Athleta and Lululemon as good options.”
ChatGPT

“🇺🇸 Best Lululemon alternative: Athleta Athleta gets surprisingly strong Reddit love from Lululemon users.”
ChatGPT

“Recent discussions have people specifically praising Athleta, with Salutation/Elation mentioned for yoga-type workouts.”
ChatGPT

“Athleta Salutation — comfort + versatility 5.”
ChatGPT

Products AI names

The specific Athleta items the engines put in front of CA shoppers.

Salutation Stash 0.2%
Salutation Stash High Rise 7/8 Legging 0.2%
Elation Ultra High Rise Legging 0.1%
Elation leggings 0.1%
Interval Stash 7/8 0.1%
Salutation Stash High Rise Legging 0.0%
Elation Ultra High Rise 0.0%
Salutation Stash High Rise Capri 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Athleta.

Alphalete

How to read this

Bar is how often that brand is recommended in the same answer as Athleta, relative to the rest.

Athleta on other shelves

🇺🇸 US Fitness & Outdoor · #37 All markets →

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Athleta.