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AI Shelf Index · 2026 holiday shopping season

Aritzia AI shopping shelf share

🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026

Standing

#23

Fitness & Outdoor · CA

#22 #23

Shelf-share

1.1%

of CA answers

1.0% 1.1%

Sentiment

80%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

Lululemon

11.9%

HOKA

5.9%

NordicTrack

4.8%

Asics

4.3%

UREVO

3.5%

Brooks

3.4%

⋯

Aritzia

1.1%

The shoppers Aritzia wins

The same answers, sliced by the shopper the question implies — where Aritzia ranks best.

The Aesthetic Athlete

Where Aritzia wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#35

0.7%

Research

#28

0.6%

Comparison

#19

1.4%

Validation

#13

1.7%

Purchase

#22

1.4%

Where the engines differ

ChatGPT

1.2%

Google AI Mode

1.1%

What AI says about Aritzia

Observed from the answers themselves — not a score.

Sentiment

80% positive · no negative mentions

Price framing

framed mid

5% budget, 90% mid, 5% premium

“🇨🇦 Best Canadian fashion/value play: Aritzia TnAction Aritzia is particularly interesting for you because you care about how the outfit looks, not just performance.”
ChatGPT

“Reddit's Canadian activewear discussions specifically mention Aritzia alongside Athleta and Lululemon as good options.”
ChatGPT

“🥈 Aritzia TnAction — best fashion/performance balance 3.”
ChatGPT

“| | Aritzia / TNA (Canada) | Trendy, ultra-flattering cuts and onesies; optimized more for low-impact pilates and aesthetics than heavy sweat.”
Google AI Mode

Products AI names

The specific Aritzia items the engines put in front of CA shoppers.

TNA BUTTER leggings 0.2%
Tna 0.2%
TNA Butter 0.1%
TnAction 0.1%
TnaBUTTER Atmosphere Wide Hi-Rise Legging 0.1%
TnaBUTTER Atmosphere legging 0.1%
TnaLIFE 0.1%
TnaLIFE Atmosphere Hi-Rise Legging 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Aritzia.

Girlfriend Collective

How to read this

Bar is how often that brand is recommended in the same answer as Aritzia, relative to the rest.

Slingso Managed Outcomes

How would Aritzia grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Aritzia.