AI Shelf Index · 2026 holiday shopping season

Vuori AI shopping shelf share

🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026

Standing

#18

Fitness & Outdoor · CA

#13 #18

Shelf-share

1.5%

of CA answers

1.7% 1.5%

Sentiment

93%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

1 Lululemon
11.9%
2 HOKA
5.9%
3 NordicTrack
4.8%
4 Asics
4.3%
5 UREVO
3.5%
6 Brooks
3.4%
⋯
18 Vuori
1.5%

The shoppers Vuori wins

The same answers, sliced by the shopper the question implies — where Vuori ranks best.

Where Vuori wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#12

2.1%

Research

#20

1.2%

Comparison

#12

2.6%

Validation

#21

1.5%

Purchase

#17

1.6%

Where the engines differ

ChatGPT
0.5%
Google AI Mode
3.1%

What AI says about Vuori

Observed from the answers themselves — not a score.

Sentiment

93% positive · no negative mentions

Price framing

framed premium

30% mid, 70% premium

“Lululemon (Canada) and Vuori (USA) stand out as the top choices for a 23-year-old balancing heavy lifting and reformer pilates while demanding top-tier aesthetic performance.”

Google AI Mode

“| | Vuori (USA) | Relaxed yet tailored, incredibly soft, modern West Coast aesthetic that transitions seamlessly to streetwear.”

Google AI Mode

“| Moderate-high baseline; solid seasonal markdowns on the Vuori Sale Page .”

Google AI Mode

“Vuori (Best for Comfort & Aesthetics):** If you prefer a peach-skin soft feel over tight compression, Vuori’s performance joggers and ribbed tees nail the aesthetic without sacrificing mobility on the mat.”

Google AI Mode

Products AI names

The specific Vuori items the engines put in front of CA shoppers.

  • Daily Legging 0.3%
  • Performance Jogger 0.3%
  • Performance Jogger, Daily Legging 0.3%
  • Daily Leggings 0.1%
  • AllTheFeels 0.1%
  • BreatheInterlock 0.1%
  • Daily Legging / Studio Pocket Legging 0.1%
  • Daily, Performance collections 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Vuori.

How to read this

Bar is how often that brand is recommended in the same answer as Vuori, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Vuori.