Live: The 2026 Holiday Shopping AI Shelf Index — which brands AI actually recommends. See the shelf

AI Shelf Index · 2026 holiday shopping season

KitchenAid AI shopping shelf share

🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026

Standing

#21

Kitchen · UK

#21 #21

Shelf-share

0.9%

of UK answers

0.6% 0.9%

Sentiment

92%

positive

No week-to-week change larger than the variation between readings.

Who's on the kitchen shelf

Ninja

31.3%

De'Longhi

7.6%

Le Creuset

5.6%

Sage

5.0%

Philips

4.6%

Tower

3.2%

⋯

KitchenAid

0.9%

The shoppers KitchenAid wins

The same answers, sliced by the shopper the question implies — where KitchenAid ranks best.

The Empty-Nest Cook

The Household Upgrader

#35

Where KitchenAid wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

—

not surfaced

Comparison

#16

1.1%

Validation

#11

2.2%

Purchase

#42

0.1%

Where the engines differ

ChatGPT

0.3%

Google AI Mode

1.0%

What AI says about KitchenAid

Observed from the answers themselves — not a score.

Sentiment

92% positive · no negative mentions

Price framing

framed premium

100% premium

“[KitchenAid Artisan Kettle]() — best-looking premium all-rounder [KitchenAid Artisan Kettle]() **Approx.”
ChatGPT

“[KitchenAid 5KEK1701BPT 1.7L Variable Temperature Kettle]() — best compromise **Approx.”
ChatGPT

“For your situation—two most of the time, but cooking/hosting at weekends—I’d put Dualit first for longevity, with KitchenAid as the more feature-rich alternative.”
ChatGPT

“[KitchenAid Artisan Variable Temperature Kettle]() £199.00 The KitchenAid Artisan variable-temperature kettle is lovely and better if you drink different teas or want temperature control.”
ChatGPT

Products AI names

The specific KitchenAid items the engines put in front of UK shoppers.

Dual-wall metal kettle with temperature selector and analogue gauge 0.2%
Artisan Kettle 0.1%
Artisan 2/4-Slice 0.1%
Artisan Breakfast Set 0.1%
Artisan Variable Temperature Kettle 0.1%
Artisan Stand Mixer 0.0%
5KEK1701BPT 1.7L Variable Temperature Kettle 0.0%
Artisan 4.8L 0.0%

Shelved alongside

Brands the engines recommend in the same answers as KitchenAid.

How to read this

Bar is how often that brand is recommended in the same answer as KitchenAid, relative to the rest.

KitchenAid on other shelves

🇺🇸 US Kitchen · #7 🇨🇦 CA Kitchen · #28 All markets →

Slingso Managed Outcomes

How would KitchenAid grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with KitchenAid.