AI Shelf Index · 2026 holiday shopping season

LeapFrog AI shopping shelf share

🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026

Standing

#135

Toys · UK

#12 outside top 40

Shelf-share

0.0%

of UK answers

1.3% 0.0%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

1 LEGO
17.3%
2 Connetix Tiles
10.7%
3 POP MART
6.9%
4 Magna-Tiles
5.5%
5 Yoto
5.5%
6 Tonies
5.3%
⋯
135 LeapFrog
0.0%

The shoppers LeapFrog wins

The same answers, sliced by the shopper the question implies — where LeapFrog ranks best.

Where LeapFrog wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#15

1.1%

Research

#68

0.1%

Comparison

#43

0.2%

Validation

—

not surfaced

Purchase

#89

0.0%

Where the engines differ

ChatGPT
0.1%
Google AI Mode
0.5%

What AI says about LeapFrog

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed premium

33% mid, 67% premium

“[LeapFrog Magic Adventures Binocular Camera]() — good for curious children who like exploring.”

ChatGPT

“| | LeapFrog binocular camera | £45–£50 | An adventurous child who enjoys exploring outdoors.”

ChatGPT

Products AI names

The specific LeapFrog items the engines put in front of UK shoppers.

  • Magic Adventures Globe 0.1%
  • Scoop & Learn Ice Cream Cart 0.1%
  • Count Along Till 0.1%
  • LeapFrog binocular camera 0.0%
  • LeapStart Interactive Learning System 0.0%
  • Magic Adventures Binocular Camera 0.0%
  • learning books and phonics toys 0.0%

Shelved alongside

Brands the engines recommend in the same answers as LeapFrog.

How to read this

Bar is how often that brand is recommended in the same answer as LeapFrog, relative to the rest.

Slingso Managed Outcomes

How would LeapFrog grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with LeapFrog.