AI Shelf Index · 2026 holiday shopping season
Huel AI shopping shelf share
💊 Supplements · 🇺🇸 US · updated 12 Oct 2026
Standing
Outside top 40
was #40 · Supplements · US
Shelf-share
—
last measured 0.3%
Sentiment
100%
positive when AI last named it
Huel is outside the top 40 we publish for US supplements this reading. It is still sold, and AI may still name it below that band.
Who's on the supplements shelf
Optimum Nutrition
8.3%
Thorne
6.4%
Nutricost
4.8%
Ritual
3.0%
Nature Made
2.8%
Transparent Labs
2.7%
What AI said about Huel
From the last reading that named Huel on this shelf.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“(Huel) That's substantially more compelling to me than paying $69–$79/month for AG1 simply to get a greens routine.”
ChatGPT
“If you want one for convenience, Huel at $45/month is my value pick.”
ChatGPT
Shelved alongside
Brands the engines recommend in the same answers as Huel.
AG1
Vital Proteins
Needed
How to read this
Bar is how often that brand is recommended in the same answer as Huel, relative to the rest.
Huel on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Huel.