AI Shelf Index · 2026 holiday shopping season
Huel AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#5
Supplements · UK
Shelf-share
2.3%
of UK answers
Sentiment
94%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
The shoppers Huel wins
The same answers, sliced by the shopper the question implies — where Huel ranks best.
Where Huel wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#4
6.2%
Validation
#4
5.4%
Purchase
—
not surfaced
Where the engines differ
What AI says about Huel
Observed from the answers themselves — not a score.
Sentiment
94% positive · no negative mentions
Price framing
framed mid
46% budget, 54% mid
“Huel Daily Greens The Vibe:** Pragmatic, science-adjacent, and transparent.”
Google AI Mode
“It has a very broad formula—91 ingredients according to Huel/recent independent testing—and includes vegetables/fruit powders, vitamins and minerals, fibre/protein components and an adaptogen/mushroom complex.”
ChatGPT
“(The Independent) [Huel Daily Greens]() £2.27 AG1 is the more expensive “all-in-one” approach.”
ChatGPT
“Its current UK price is around £79/month on subscription, versus roughly £50 for Huel in recent UK comparisons.”
ChatGPT
Products AI names
The specific Huel items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Huel.
How to read this
Bar is how often that brand is recommended in the same answer as Huel, relative to the rest.
Huel on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Huel.