AI Shelf Index · 2026 holiday shopping season

DeerRun AI shopping shelf share

🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026

Standing

Outside top 40

was #27 · Fitness & Outdoor · UK

#26 outside top 40

Shelf-share

—

last measured 0.8%

1.1% outside top 40

Sentiment

50%

positive when AI last named it

DeerRun is outside the top 40 we publish for UK fitness & outdoor this reading. It is still sold, and AI may still name it below that band.

Who's on the fitness & outdoor shelf

1 Gymshark
5.9%
2 Sweaty Betty
5.8%
3 Brooks
5.8%
4 Adanola
5.5%
5 HOKA
5.4%
6 WalkingPad
4.3%

What AI said about DeerRun

From the last reading that named DeerRun on this shelf.

Sentiment

50% positive · no negative mentions

Price framing

framed mid

40% budget, 60% mid

“DeerRun Q2 Urban — budget option Around £169** in the current results, with a 7% incline and a fairly large number of user ratings.”

ChatGPT

“There's also the cheaper [DeerRun Q1 Mini Underdesk Treadmill]() at £129.”

ChatGPT

Shelved alongside

Brands the engines recommend in the same answers as DeerRun.

WalkingPad

Homefitnesscode

MERACH

UREVO

FlexiSpot

Centra

MJWW

Viavito

How to read this

Bar is how often that brand is recommended in the same answer as DeerRun, relative to the rest.

Slingso Managed Outcomes

How would DeerRun grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with DeerRun.