AI Shelf Index · 2026 holiday shopping season
Little Tikes AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#11
Toys · AU
Shelf-share
1.3%
of AU answers
Sentiment
84%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
Little Tikes
1.3%
The shoppers Little Tikes wins
The same answers, sliced by the shopper the question implies — where Little Tikes ranks best.
Where Little Tikes wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#7
3.0%
Research
—
not surfaced
Comparison
#8
2.3%
Validation
#96
0.1%
Purchase
#39
0.6%
Where the engines differ
What AI says about Little Tikes
Observed from the answers themselves — not a score.
Sentiment
84% positive · no negative mentions
Price framing
framed mid
27% budget, 64% mid, 9% premium
“(BIG W) The Little Tikes Bluey Beach is currently $99 at Target, down from $119, and is rated 2–6 years.”
ChatGPT
“👶 Best for a younger toddler: Little Tikes Bluey Beach — 2+ and the low/floor configuration gives it longevity.”
ChatGPT
“🧺 Best if storage is annoying: Little Tikes Easy Store — it folds compactly and the accessories clip into the table for storage.”
ChatGPT
“Large UV-Stabilised Water & Sand Tables _(like Step2 or Little Tikes )_ Why it works:** It’s the ultimate open-ended sensory play.”
Google AI Mode
Products AI names
The specific Little Tikes items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Little Tikes.
How to read this
Bar is how often that brand is recommended in the same answer as Little Tikes, relative to the rest.
Little Tikes on other shelves
Slingso Managed Outcomes
How would Little Tikes grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Little Tikes.