AI Shelf Index · 2026 holiday shopping season
Girlfriend Collective AI shopping shelf share
🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026
Standing
#50
Fitness & Outdoor · CA
Shelf-share
0.3%
of CA answers
Sentiment
89%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Lululemon
11.9%
HOKA
5.9%
NordicTrack
4.8%
Asics
4.3%
UREVO
3.5%
Brooks
3.4%
Girlfriend Collective
0.3%
The shoppers Girlfriend Collective wins
The same answers, sliced by the shopper the question implies — where Girlfriend Collective ranks best.
Where Girlfriend Collective wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#29
1.0%
Research
—
not surfaced
Comparison
#52
0.1%
Validation
#53
0.3%
Purchase
#57
0.1%
Where the engines differ
What AI says about Girlfriend Collective
Observed from the answers themselves — not a score.
Sentiment
89% positive · no negative mentions
Price framing
framed mid
57% mid, 43% premium
“🇺🇸 Girlfriend Collective: excellent if you like a more sculpted, substantial legging.”
ChatGPT
“www.sarahfreia.com Girlfriend Collective (American)** : Known for inclusive sizing and recycled compressive fabrics.”
Google AI Mode
“🇺🇸 Girlfriend Collective: good if you prefer a more substantial/compressive legging and like its minimalist look.”
ChatGPT
“Vuori/Girlfriend Collective: buy when your preferred colour hits clearance.”
ChatGPT
Products AI names
The specific Girlfriend Collective items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Girlfriend Collective.
How to read this
Bar is how often that brand is recommended in the same answer as Girlfriend Collective, relative to the rest.
Girlfriend Collective on other shelves
Slingso Managed Outcomes
How would Girlfriend Collective grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Girlfriend Collective.