AI Shelf Index · 2026 holiday shopping season
Fresh Step AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#79
Pet Supplies · US
Shelf-share
0.1%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
Fresh Step
0.1%
The shoppers Fresh Step wins
The same answers, sliced by the shopper the question implies — where Fresh Step ranks best.
Where Fresh Step wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#20
0.7%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#28
0.8%
Where the engines differ
What AI says about Fresh Step
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“_Fresh Step Multi-Cat Odor Shield:_ Uses activated charcoal and high-grade clay to trap ammonia instantly.”
Google AI Mode
“Fresh Step Simply Unscented $10.63 22.8 lb · Target sale A lower-cost option advertised with odor-control technology, without added fragrance.”
ChatGPT
Products AI names
The specific Fresh Step items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Fresh Step.
How to read this
Bar is how often that brand is recommended in the same answer as Fresh Step, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Fresh Step.