AI Shelf Index · 2026 holiday shopping season
ETUDE AI shopping shelf share
🧴 Skincare · 🇨🇦 CA · updated 12 Oct 2026
Standing
#28
Skincare · CA
Shelf-share
0.6%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
Marcelle
10.3%
COSRX
9.0%
CeraVe
8.6%
La Roche-Posay
5.8%
Beauty of Joseon
5.4%
The Ordinary
5.1%
ETUDE
0.6%
The shoppers ETUDE wins
The same answers, sliced by the shopper the question implies — where ETUDE ranks best.
Where ETUDE wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#19
0.9%
Comparison
—
not surfaced
Validation
#21
1.2%
Purchase
#69
0.1%
Where the engines differ
What AI says about ETUDE
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“Moisturizer - Etude SoonJung 2x Barrier Intensive Cream — one I'd consider particularly sensible for a first routine.”
ChatGPT
“Etude SoonJung — another relatively no-drama option.”
ChatGPT
“Moisturizer — Etude SoonJung 2x Barrier Intensive Cream** Best for: dry or easily irritated skin A barrier-focused moisturizer worth considering if your skin feels tight, flaky or uncomfortable.”
ChatGPT
“Reddit · r/askTO Kiyoko Beauty & The K Shop : Solid Canadian-based online storefronts that stock staples (like Etude SoonJung Toner and Purito) with clear CAD pricing and domestic shipping.”
Google AI Mode
Products AI names
The specific ETUDE items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as ETUDE.
How to read this
Bar is how often that brand is recommended in the same answer as ETUDE, relative to the rest.
ETUDE on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with ETUDE.