AI Shelf Index · 2026 holiday shopping season
Concept2 AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#61
Fitness & Outdoor · UK
Shelf-share
0.2%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
Concept2
0.2%
The shoppers Concept2 wins
The same answers, sliced by the shopper the question implies — where Concept2 ranks best.
Where Concept2 wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#47
0.4%
Purchase
—
not surfaced
Where the engines differ
What AI says about Concept2
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
100% premium
Shelved alongside
Brands the engines recommend in the same answers as Concept2.
How to read this
Bar is how often that brand is recommended in the same answer as Concept2, relative to the rest.
Concept2 on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Concept2.