AI Shelf Index · 2026 holiday shopping season

Schwinn AI shopping shelf share

🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026

Standing

#32

Fitness & Outdoor · US

#27 #32

Shelf-share

0.5%

of US answers

0.7% 0.5%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

1 Brooks
9.8%
2 HOKA
9.4%
3 Lululemon
8.6%
4 WalkingPad
8.6%
5 UREVO
3.9%
6 Alo Yoga
3.5%
⋯
32 Schwinn
0.5%

The shoppers Schwinn wins

The same answers, sliced by the shopper the question implies — where Schwinn ranks best.

Where Schwinn wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#42

0.2%

Research

—

not surfaced

Comparison

#16

1.3%

Validation

—

not surfaced

Purchase

—

not surfaced

Where the engines differ

ChatGPT
0.6%
Google AI Mode
0.0%

What AI says about Schwinn

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed premium

25% mid, 75% premium

“Schwinn 230 Recumbent Bike** — a larger option with magnetic resistance, listed around $500–$600 depending on the offer.”

ChatGPT

“Examples include: - Schwinn 230 Recumbent Bike — a popular mid-range option.”

ChatGPT

Products AI names

The specific Schwinn items the engines put in front of US shoppers.

Shelved alongside

Brands the engines recommend in the same answers as Schwinn.

How to read this

Bar is how often that brand is recommended in the same answer as Schwinn, relative to the rest.

Slingso Managed Outcomes

How would Schwinn grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Schwinn.