The Pet Supplies shelf

What ChatGPT and Google AI Mode recommend when a CA shopper asks them about pet supplies — ranked by how often each brand made the shelf.

Stories

AI Shopping Shelf Insights

🇨🇦 Pet Supplies · CA · August 2026

AI's top pick for your apartment cat is a robot

Ask about an indoor cat and the shelf's number one isn't food — it's a self-cleaning robot litter box, ahead of every bag of kibble. Everyone else just gets fed.

The Apartment Cat Parent → a robot

Litter-Robot 21.5% Purina 11.8% Royal Canin 11.3%

Everyone else → just food

Purina 13.3% Acana 10.9% Orijen 10.6%

See the full story →

Shopper Journeys

How the pet supplies shelf shifts as a shopper moves from “what's out there” to “which one do I buy”, for everyone or for one shopper.

Everyone The First-Puppy Parent The Fresh-Food Dog Parent The Apartment Cat Parent The Senior-Dog Devotee The New Shopper

Awareness

Purina 36%

Royal Canin 16%

Hill's 13%

Acana 12%

Open Farm 9%

Research

Royal Canin 6%

Vet Calculators 6%

Wag & Bright Supply Co. 6%

Open Farm 4%

Instinct 2%

Comparison

Acana 19%

Orijen 15%

Nutrience 15%

Open Farm 11%

Royal Canin 10%

Validation

Acana 12%

Purina 12%

Puppy Love 11%

Orijen 9%

Royal Canin 7%

Purchase

Purina 11%

Blue Buffalo 8%

Aosom Canada 6%

Leap Pets 6%

PETLIBRO 6%

The New Shopper's shelf. Each stage's bar is shelf-share within that stage.

Brand

Shelf-share

Shelf Share Trend

Visibility

Purina

9.1%

30.2%

Open Farm

6.1%

25.6%

Nutrience

5.3%

▼3.8

21.6%

Royal Canin

5.2%

29.6%

Litter-Robot

4.1%

14.6%

Hill's

3.5%

23.1%

Acana

3.4%

18.1%

KONG

3.1%

10.6%

Bowsers Pet Products

3.1%

7.5%

Kabo

3.1%

6.5%

FirstMate

2.9%

14.1%

Canadian Naturals

2.6%

10.1%

Tom & Sawyer

2.3%

8.0%

Orijen

1.7%

9.5%

Intersand

1.6%

▲1.5

5.0%

Big Country Raw

1.2%

4.0%

Crumps' Naturals

1.2%

3.0%

GO! Solutions

1.1%

5.5%

1st Choice

1.1%

3.0%

ARM & HAMMER

0.9%

▲0.8

4.0%

PetSafe

0.8%

6.5%

Odour Buster

0.8%

2.5%

Blue Buffalo

0.8%

2.0%

Carna4

0.8%

2.0%

Puppy Love

0.8%

1.5%

No brand named

10.6%

Shelf-share = the share of shopper attention a brand holds. Visibility = the share of answers that named it at all.

How to read this table

Shelf-share weights every mention by where the brand sits in the answer, so the shelf adds up to 100%. Named first on a short shelf is worth far more than named fourth on a long one.

Visibility ignores position — simply how often a brand is named. Divide shelf-share by visibility and you get how much of the shelf a brand takes when it does appear.

No brand named is the share of answers that recommended no identifiable brand at all — advice, or retailers only.

Movement shows only where a week-over-week change is larger than the variation between readings. Most weeks, most brands are steady.

Products the engines name

The specific SKUs surfaced inside pet supplies answers.

Product

Shelf-share

Shelf Share Trend

Visibility

Price

Litter-Robot

2.7%

10.0%

—

Infusion Healthy Senior (Chicken)

Nutrience

2.7%

6.3%

—

Gently Cooked

Open Farm

2.1%

3.3%

—

Oslo Ortho Bed

Bowsers Pet Products

1.7%

4.8%

—

Large Breed Puppy

Purina

1.7%

4.3%

—

Senior Turkey & Salmon

Canadian Naturals

1.5%

5.0%

—

Mini Naturals

Zuke's

0.9%

3.3%

—

Mini Trainers

Crumps' Naturals

0.9%

2.8%

—

Care Urinary Health

Nutrience

0.8%

4.0%

—

SubZero

Nutrience

0.8%

2.0%

—

Prescription Diet c/d Multicare

Hill's

0.6%

3.3%

—

Veterinary Diet Urinary SO

Royal Canin

0.6%

2.8%

—

Urinary Care

Royal Canin

0.6%

2.5%

—

Odourlock

Intersand

0.6%

2.3%

—

Senior Turkey & Salmon Dog Food

Canadian Naturals

0.6%

2.0%

—

Classic

KONG

0.6%

1.3%

—

Infusion Healthy Puppy Chicken

Nutrience

0.6%

1.3%

—

Extreme

KONG

0.6%

1.0%

—

Golden Retriever Puppy

Royal Canin

0.5%

2.8%

—

Gently Cooked Recipes

Open Farm

0.5%

1.3%

—

How to read this table

Price is a band, not one number: the cheapest price on the market, the brand’s own price in bold, and the dearest — sorted low to high. Where only one figure is known, only one is shown. A dash means no price we could verify, not a free product.

How we measure

We ask the assistants the same real shopper questions each run, and record every brand each one recommends.

What that means in practice

Each run we ask ChatGPT and Google AI Mode the same set of questions, one persona and market at a time.

Shelf-share is the share of answers in a category that named a brand. The questions never name a brand, so a brand is on the shelf because the engine chose it.

We settle on the questions before each run, never after. A brand on the shelf is the assistant’s pick, not one we went looking for.

Read the full method — the shoppers, their journey, and the season →

Grow your Brand’s Revenue in the AI Shopping Channel

See which shoppers already find you on the shelf, and where you are missing.

🐾 The Pet Supplies shelf

AI Shopping Shelf Insights

AI's top pick for your apartment cat is a robot

Shopper Journeys

Products the engines name

How we measure

Grow your Brand’s Revenue in the AI Shopping Channel

The Pet Supplies shelf