AI Shelf Index · 2026 holiday shopping season
Tom & Sawyer AI shopping shelf share
🐾 Pet Supplies · 🇨🇦 CA · updated 12 Oct 2026
Standing
#13
Pet Supplies · CA
Shelf-share
2.3%
of CA answers
Sentiment
94%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
9.1%
Open Farm
6.1%
Nutrience
5.3%
Royal Canin
5.2%
Litter-Robot
4.1%
Hill's
3.5%
Tom & Sawyer
2.3%
The shoppers Tom & Sawyer wins
The same answers, sliced by the shopper the question implies — where Tom & Sawyer ranks best.
Where Tom & Sawyer wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#10
2.8%
Research
#9
2.2%
Comparison
#13
2.4%
Validation
#11
2.7%
Purchase
#20
1.4%
Where the engines differ
What AI says about Tom & Sawyer
Observed from the answers themselves — not a score.
Sentiment
94% positive · no negative mentions
Price framing
framed premium
47% mid, 53% premium
“(Open Farm) - Tom & Sawyer — Canadian gently cooked food with a lot of Canadian retail availability.”
ChatGPT
“For example, you could buy a Canadian gently cooked food such as Open Farm or Tom & Sawyer and use a small portion over her normal food rather than making the entire diet fresh.”
ChatGPT
“My practical Canadian takeaway: start with a small box of Open Farm or Tom & Sawyer, feed it alongside her current food during a gradual transition, and judge it on her stool, appetite, weight, energy and your actual ...”
ChatGPT
“Tom & Sawyer** : A chef-inspired, veterinarian-formulated fresh and gently cooked meal delivery service based in Canada using human-grade ingredients.”
Google AI Mode
Products AI names
The specific Tom & Sawyer items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Tom & Sawyer.
How to read this
Bar is how often that brand is recommended in the same answer as Tom & Sawyer, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Tom & Sawyer.