AI Shelf Index · 2026 holiday shopping season

Lovevery AI shopping shelf share

🧸 Toys · 🇺🇸 US · updated 12 Oct 2026

Standing

#19

Toys · US

#30 #19

Shelf-share

0.7%

of US answers

0.1% 0.7%

Sentiment

92%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

1 LEGO
16.6%
2 Magna-Tiles
15.3%
3 POP MART
8.4%
4 PicassoTiles
3.8%
5 Tonies
3.2%
6 Yoto
3.0%
⋯
19 Lovevery
0.7%

The shoppers Lovevery wins

The same answers, sliced by the shopper the question implies — where Lovevery ranks best.

Where Lovevery wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#27

0.6%

Research

#12

1.6%

Comparison

#61

0.2%

Validation

#56

0.2%

Purchase

#55

0.2%

Where the engines differ

ChatGPT
0.0%
Google AI Mode
1.1%

What AI says about Lovevery

Observed from the answers themselves — not a score.

Sentiment

92% positive · no negative mentions

Price framing

framed premium

100% premium

“* Open-Ended Play Kits ( _Lovevery_ or _KiwiCo_ ): Curated specifically by developmental experts, these kits remove the guesswork.”

Google AI Mode

“The New York Times Play Kits: Lovevery Play Kits** subscription-style or standalone stage-based kits take the guesswork out of development.”

Google AI Mode

“Play Kits & Open-Ended Pretend Play What to look for:** Brands like Lovevery, Melissa & Doug, or Green Toys offer durable, non-toxic, sustainable pieces.”

Google AI Mode

“Montessori Play Kits (Lovevery): Subscription boxes like the Lovevery Play Kits are custom-designed for exact 3-year-old developmental stages, focusing on executive functioning, emotional literacy, and early math/puzz...”

Google AI Mode

Products AI names

The specific Lovevery items the engines put in front of US shoppers.

  • Play Kits 0.5%
  • Play Kits (The Babbler) 0.1%
  • Block Set 0.0%
  • Lovevery Play Kits 0.0%
  • Subscription Play Kits 0.0%
  • The Block Set 0.0%
  • The Helper Play Kit 0.0%
  • The Play Kits 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Lovevery.

How to read this

Bar is how often that brand is recommended in the same answer as Lovevery, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Lovevery.