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AI Shelf Index · 2026 holiday shopping season

KiwiCo AI shopping shelf share

🧸 Toys · 🇺🇸 US · updated 12 Oct 2026

Standing

#59

Toys · US

#18 outside top 40

Shelf-share

0.2%

of US answers

0.1% 0.2%

Sentiment

93%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

1 LEGO
16.6%
2 Magna-Tiles
15.3%
3 POP MART
8.4%
4 PicassoTiles
3.8%
5 Tonies
3.2%
6 Yoto
3.0%
⋯
59 KiwiCo
0.2%

The shoppers KiwiCo wins

The same answers, sliced by the shopper the question implies — where KiwiCo ranks best.

The New Shopper
#17
The Montessori Parent
#19
The Hot-Toy Grandparent
#114

Where KiwiCo wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#58

0.1%

Research

#45

0.3%

Comparison

—

not surfaced

Validation

#16

1.1%

Purchase

#109

0.0%

Where the engines differ

ChatGPT
0.0%
Google AI Mode
0.6%

What AI says about KiwiCo

Observed from the answers themselves — not a score.

Sentiment

93% positive · no negative mentions

“* Open-Ended Play Kits ( _Lovevery_ or _KiwiCo_ ): Curated specifically by developmental experts, these kits remove the guesswork.”

Google AI Mode

“Explore it on the KiwiCo Activity Set Page .”

Google AI Mode

“Play Kits (Subscription & Open-Ended Kits) KiwiCo Panda/Koala/Kiwi Crate lines** : Age-targeted crates delivered regularly.”

Google AI Mode

“| | Play Kits | Lovevery, KiwiCo | Utilize single-kit purchases or sign up for email newsletters to catch early-season site-wide discount codes.”

Google AI Mode

Products AI names

The specific KiwiCo items the engines put in front of US shoppers.

  • Astronaut Starter Kit 0.1%
  • Crates 0.0%
  • KiwiCo Activity Set (mini-model rocketry, solar system craft, space exploration) 0.0%
  • KiwiCo Subscription Box 0.0%
  • Panda/Koala/Kiwi Crate lines 0.0%
  • Play Kits and Subscription Boxes 0.0%
  • toddler kits 0.0%

Shelved alongside

Brands the engines recommend in the same answers as KiwiCo.

Magna-Tiles

Tonies

Lovevery

Yoto

Connetix Tiles

PicassoTiles

LEGO

Learning Resources

How to read this

Bar is how often that brand is recommended in the same answer as KiwiCo, relative to the rest.

KiwiCo on other shelves

🇨🇦 CA Toys · # All markets →

Slingso Managed Outcomes

How would KiwiCo grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with KiwiCo.