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AI Shelf Index · 2026 holiday shopping season

Little Dutch AI shopping shelf share

🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026

Standing

#131

▼121 places

Toys · UK

#24 outside top 40

Shelf-share

0.0%

▼1.3

of UK answers

0.4% 0.0%

Sentiment

100%

positive

Who's on the toys shelf

LEGO

17.3%

Connetix Tiles

10.7%

POP MART

6.9%

Magna-Tiles

5.5%

Yoto

5.5%

Tonies

5.3%

⋯

131

Little Dutch

0.0%

The shoppers Little Dutch wins

The same answers, sliced by the shopper the question implies — where Little Dutch ranks best.

The New Shopper

The Montessori Parent

#14

Where Little Dutch wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#19

0.9%

Research

#15

2.1%

Comparison

—

not surfaced

Validation

#79

0.1%

Purchase

#46

0.2%

Where the engines differ

ChatGPT

1.0%

Google AI Mode

0.3%

What AI says about Little Dutch

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed mid

33% budget, 33% mid, 17% premium

“Ticking-value alternative: Little Dutch or Melissa & Doug wooden train/town sets** , which offer robust imaginative play without the steep import cost of luxury European brands.”
Google AI Mode

“The Little Dutch options above are good examples.”
ChatGPT

“Best for toddlers: Little Dutch Rocking Ring Stacker.”
ChatGPT

“(Which?) My top picks [Little Dutch Building Blocks]() £15.95 [Learning Resources 1-2-3 Build It!”
ChatGPT

Products AI names

The specific Little Dutch items the engines put in front of UK shoppers.

Building Blocks 0.3%
Pounding Bench Forest Friends 0.2%
Wooden Tricycle 0.1%
wooden structures 0.1%
Play Kitchen 0.0%
Wooden Coffee Corner 0.0%
Wooden Pretend-Play Sets 0.0%
Wooden Sets 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Little Dutch.

How to read this

Bar is how often that brand is recommended in the same answer as Little Dutch, relative to the rest.

Slingso Managed Outcomes

How would Little Dutch grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Little Dutch.