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AI Shelf Index · 2026 holiday shopping season

Magna-Tiles AI shopping shelf share

🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026

Standing

#4

Toys · UK

#4 #4

Shelf-share

5.5%

of UK answers

0.0% 5.5%

Sentiment

97%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

1 LEGO
17.3%
2 Connetix Tiles
10.7%
3 POP MART
6.9%
4 Magna-Tiles
5.5%
5 Yoto
5.5%
6 Tonies
5.3%

The shoppers Magna-Tiles wins

The same answers, sliced by the shopper the question implies — where Magna-Tiles ranks best.

The Montessori Parent
#2
The Hot-Toy Grandparent
#9
The New Shopper
#10

Where Magna-Tiles wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#5

4.9%

Research

#2

7.0%

Comparison

#6

5.8%

Validation

#4

5.3%

Purchase

#6

5.4%

Where the engines differ

ChatGPT
5.2%
Google AI Mode
6.2%

What AI says about Magna-Tiles

Observed from the answers themselves — not a score.

Sentiment

97% positive · no negative mentions

Price framing

framed premium

32% mid, 68% premium

“The best-compatible options - Connetix ↔ Magna-Tiles: Yes.”

ChatGPT

“PicassoTiles explicitly states compatibility with Connetix and Magna-Tiles.”

ChatGPT

“(PicassoTiles) - Magna-Tiles ↔ PicassoTiles: Yes.”

ChatGPT

“Coblo: Standard Coblo tiles are also reported to connect with Connetix and Magna-Tiles.”

ChatGPT

Products AI names

The specific Magna-Tiles items the engines put in front of UK shoppers.

  • Clear Colours 100 Piece Set 1.3%
  • Clear Colors 32 Piece Set 0.6%
  • 32-Piece Set 0.3%
  • MicroMag 0.3%
  • microMAGS 26 Piece Travel Set 0.2%
  • Castle 25-Piece Set 0.2%
  • Magna-Tiles Clear Colours 32-Piece Set 0.2%
  • 32-Piece Builder or Clear Colours Set 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Magna-Tiles.

Connetix Tiles

PicassoTiles

Tonies

Yoto

LEGO

Melissa & Doug

Playmags

Jaques of London

How to read this

Bar is how often that brand is recommended in the same answer as Magna-Tiles, relative to the rest.

Magna-Tiles on other shelves

🇺🇸 US Toys · #2 🇨🇦 CA Toys · #2 🇦🇺 AU Toys · #3 All markets →

Slingso Managed Outcomes

How would Magna-Tiles grow its revenue from the AI Shopping Channel?

Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Magna-Tiles.