AI Shelf Index · 2026 holiday shopping season
Grimm's AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#134
Toys · UK
Shelf-share
0.0%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
Grimm's
0.0%
The shoppers Grimm's wins
The same answers, sliced by the shopper the question implies — where Grimm's ranks best.
Where Grimm's wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#74
0.1%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#72
0.1%
Purchase
#62
0.1%
Where the engines differ
What AI says about Grimm's
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
100% premium
“Open-Ended Sensory Play:** Kinetic sand sets or wooden rainbow stacking blocks (like _Grimm's_ style alternatives) encourage hours of creative, screen-free manipulation.”
Google AI Mode
“Wooden Sets & Heirlooms :: Look toward brands like Grimm's , Wobbel balance boards, or Tender Leaf Toys** .”
Google AI Mode
Products AI names
The specific Grimm's items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Grimm's.
How to read this
Bar is how often that brand is recommended in the same answer as Grimm's, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Grimm's.