AI Shelf Index · 2026 holiday shopping season
Xterra AI shopping shelf share
🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026
Standing
#42
Fitness & Outdoor · US
Shelf-share
0.3%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Brooks
9.8%
HOKA
9.4%
Lululemon
8.6%
WalkingPad
8.6%
UREVO
3.9%
Alo Yoga
3.5%
The shoppers Xterra wins
The same answers, sliced by the shopper the question implies — where Xterra ranks best.
Where Xterra wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#38
0.2%
Comparison
#23
0.9%
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Xterra
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
33% budget, 67% mid
“XTERRA TR200 — for traditional treadmill workouts Listed price:** About $438 at Walmart.”
ChatGPT
“View the XTERRA TR200 at Walmart B.”
ChatGPT
“I'd lean toward the XTERRA if you genuinely plan to jog or run.”
ChatGPT
Products AI names
The specific Xterra items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Xterra.
How to read this
Bar is how often that brand is recommended in the same answer as Xterra, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Xterra.