AI Shelf Index · 2026 holiday shopping season
Natural Balance AI shopping shelf share
🐾 Pet Supplies · 🇨🇦 CA · updated 12 Oct 2026
Standing
#119
Pet Supplies · CA
Shelf-share
0.0%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
9.1%
Open Farm
6.1%
Nutrience
5.3%
Royal Canin
5.2%
Litter-Robot
4.1%
Hill's
3.5%
Natural Balance
0.0%
The shoppers Natural Balance wins
The same answers, sliced by the shopper the question implies — where Natural Balance ranks best.
Where Natural Balance wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#65
0.1%
Purchase
—
not surfaced
Where the engines differ
What AI says about Natural Balance
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“The Winners: Natural Balance Food Rolls or Rolled Dog Food: Cut a $6 roll into tiny, thumbnail-sized cubes.”
Google AI Mode
“Natural Balance Food Rolls or Hot Dogs : Slice a cheap hot dog (or a dog-safe meat roll) into tiny micro-pieces and microwave them on a paper towel for 30 seconds to dehydrate them slightly so they aren't greasy in yo...”
Google AI Mode
Products AI names
The specific Natural Balance items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Natural Balance.
How to read this
Bar is how often that brand is recommended in the same answer as Natural Balance, relative to the rest.
Natural Balance on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Natural Balance.