AI Shelf Index · 2026 holiday shopping season
Vuly Play AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#98
Toys · AU
Shelf-share
0.2%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
The shoppers Vuly Play wins
The same answers, sliced by the shopper the question implies — where Vuly Play ranks best.
Where Vuly Play wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#14
1.4%
Purchase
—
not surfaced
Where the engines differ
What AI says about Vuly Play
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
“Vuly Play The Vibe:** An iconic Australian-designed brand famous for heavy-duty build quality and innovative springless or curved-spring leaf systems.”
Google AI Mode
“Vuly Play The Vow:** An Australian-owned and designed brand legendary for robust engineering and exceptional safety features.”
Google AI Mode
“They are widely stocked and easy to order directly from Vuly Play .”
Google AI Mode
Products AI names
The specific Vuly Play items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Vuly Play.
How to read this
Bar is how often that brand is recommended in the same answer as Vuly Play, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Vuly Play.