AI Shelf Index · 2026 holiday shopping season
Vitamix AI shopping shelf share
🍳 Kitchen · 🇺🇸 US · updated 12 Oct 2026
Standing
#13
Kitchen · US
Shelf-share
1.9%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
15.5%
Breville
11.1%
De'Longhi
6.1%
Cosori
5.1%
Instant Pot
4.4%
Ankarsrum
3.5%
Vitamix
1.9%
The shoppers Vitamix wins
The same answers, sliced by the shopper the question implies — where Vitamix ranks best.
Where Vitamix wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#5
8.8%
Purchase
—
not surfaced
Where the engines differ
What AI says about Vitamix
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
10% budget, 10% mid, 80% premium
“Current testing consistently puts Vitamix among the strongest performers for fibrous ingredients.”
ChatGPT
“(RTINGS.com) Bottom line: If you want the smoothest possible texture and don't mind spending more, go Vitamix.”
ChatGPT
“The top-performing blenders on the market are categorized by how they fit different needs: Best Overall / Professional-Grade: Vitamix is widely considered the gold standard for smoothies.”
Google AI Mode
“It is quieter than a traditional Ninja or Vitamix and features dedicated one-touch smoothie and green smoothie buttons.”
Google AI Mode
Products AI names
The specific Vitamix items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Vitamix.
How to read this
Bar is how often that brand is recommended in the same answer as Vitamix, relative to the rest.
Slingso Managed Outcomes
How would Vitamix grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Vitamix.