AI Shelf Index · 2026 holiday shopping season
Superun AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#93
Fitness & Outdoor · UK
Shelf-share
0.1%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
Superun
0.1%
The shoppers Superun wins
The same answers, sliced by the shopper the question implies — where Superun ranks best.
Where Superun wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#33
0.5%
Comparison
#56
0.3%
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Superun
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“For example, a popular Superun walking pad was recently discounted to around £90 in the UK.”
ChatGPT
Shelved alongside
Brands the engines recommend in the same answers as Superun.
How to read this
Bar is how often that brand is recommended in the same answer as Superun, relative to the rest.
Superun on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Superun.